Nectar Sleep, established in 2016 by Craig Schmeizer alongside co-founders Eric Hutchinson and Ran Reske quickly became a player, in the mattress sector. The brand stood out by utilizing technology and insights from their backgrounds in the financial services industry enabling them to expand and offer top quality products in a market.
Right from the start Nectar Sleep aimed to transform sleep experiences by prioritizing premium materials and customer-focused features such as their sleep trial period and an enduring warranty distinguishing themselves from others in the industry. While initially facing supply chain challenges due to demand they swiftly adjusted by prioritizing customer service and effective logistics.
Interestingly Nectar Sleep also explored manufacturing opportunities initially creating mattresses in China to maintain cost efficiency while upholding quality standards to prominent brands. However, they have since diversified their production locations to include the UK and USA for supply management and meeting quality requirements across various markets.
Presently Nectar Sleep continues its journey, within the sleep industry expanding its reach while staying dedicated to offering sleep products at competitive prices.